How to Turn Technical Systems Into Stories That Win Clients
- Borrowed Pen
- Dec 2
- 2 min read
Even the pros get tangled in complex systems. Supply chains can feel like conspiracy boards, cloud security sounds like alphabet soup, and legal processes? Let’s just say there’s a reason courtroom dramas skip the paperwork.
Your clients already know these systems are complicated. So what they need is to understand how your complex system simplifies their job. When your content turns technical detail into a clear, compelling story, you don’t just educate them. You win their business.
Here’s how to transform even the most complex system into a story that makes clients lean in, nod along, and say, “Yes, we need that.”
Start With the Problem, Not the System
Clients don’t wake up thinking about systems. They wake up thinking about pain points: missed deadlines, regulatory headaches, slow approvals, broken processes. Lead with the problem they actually feel.
Instead of: “Our ERP integrates multiple functions into a unified platform.”
Try: “You’re tired of entering the same data into three different systems. Here’s how to fix that.”
Problem-first writing makes the complexity relevant.
Cut the Jargon Before It Cuts You
Every industry has jargon. Some of it is necessary. Most of it is filler. Your prospective clients don’t need acronyms without explanations or buzzwords that add no meaning.
Swap “leverage synergies” for “share data easily.” Replace “deploy scalable solutions” with “grow without redoing your systems.” The simpler your language, the smarter you sound.
Break Systems Into Steps or Pieces
Complexity becomes manageable when you break it down. Use numbered lists, bullet points, or subheads to chunk information.
Example: explaining a compliance process might look like:
Collect required documents.
Verify against current regulations.
Submit within deadlines.
Now your prospective client sees a process instead of a wall of text.
Use Visuals or Analogies (Carefully)
Diagrams, charts, and flow maps help readers see connections without slogging through paragraphs. If you use analogies, keep them grounded. No tortured metaphors — just something clear.
Example: “Think of your supply chain like a relay race. If one runner drops the baton, the whole team slows down.” Short, visual, and easy to grasp.
Tie Every Detail to a Benefit
Simplifying also provides relevance. After you explain a step, answer: “Why should the client care?”
“Integrating systems reduces duplicate work. Your staff will spend less time re-entering data.”
“Automating approvals cuts weeks off contract cycles, and you get paid faster.”
Benefits translate complexity into client motivation.
Keep Blogs Shorter Than the Systems They Explain
Resist the urge to cover everything. A blog is not a white paper. Give readers the essentials: What the system is, why it matters, and how your firm makes it easier. If they want a deep dive, that’s what consultations (and gated guides) are for.
End With Clarity and Next Steps
Your wrap-up should reinforce that you understand the complexity and that you make it manageable. Then give a clear next step: Call, consult, download, or book a demo. Clients leave with confidence instead of confusion.
At Borrowed Pen, we turn complex systems into clear, client-friendly blogs that build trust and spark action. Work with us, and let’s make sure your expertise doesn’t just look smart. It makes sense.