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We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


Write B2B Blogs That Speak Directly to Buyer Pain Points
Too many blogs talk about products, not problems. However, when you don’t address pain points directly, buyers move on to someone who will. Here’s how to write blogs that make buyers feel seen and make them want to keep reading.

Borrowed Pen
3 min read


25 Blog Topics That Answer Client Questions Immediately
If you’ve ever watched a prospect scroll your website and leave without taking action, there’s a good chance they had a question you didn’t answer fast enough. Prospective clients don’t want to dig for information. They want clear answers that remove friction and help them decide.

Borrowed Pen
3 min read


Seven Possible Reasons Your Manufacturing Blog Isn’t Converting
A lack of content-generated leads is not because content “doesn’t work” in manufacturing. It’s possible your content isn’t connecting with the people who buy from you.

Borrowed Pen
3 min read


What To Do If Your SEO Blog Post Does Not Convert
SEO blog posts help you rank on search engines, but do not always convert readers into buyers. Unfortunately, in B2B marketing, ranking alone isn’t the win. The win is qualified traffic that leads to action.

Borrowed Pen
2 min read


10 Blog Ideas For Engineering Companies
Companies with blogs produce an average of 67% more leads monthly than companies that don't blog (Hubspot).

Borrowed Pen
3 min read


Industry Niche Writing Sample: Cosmetic Dentist SEO Blog
Title: "Cosmetic Dentistry Sample Blog: Do Clear Braces Work As Well As Metal Braces?"

Borrowed Pen
2 min read


Hire A Blog Writer To Scale Content Production Without Losing Quality
Blog writers will help you achieve a higher SERP and CTR, which leads to more website visitors and more people purchasing from your website.

Natalie Hussey
3 min read


What Should My Company Blog Be About?
There are a lot of great strategies to help not only ensure that you make content that people want to read but also help grow your brand.

Borrowed Pen
3 min read
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