Hire A Blog Writer To Scale Content Production Without Losing Quality

In content-heavy industries, it's easy for businesses to have content backlogs. Backlogs lead to operational bottlenecks and creative fatigue as content marketing teams struggle to meet constant production deadlines.

One of the areas that are most likely to drop off is your business blog. As content teams focus on high-demand channels like social media that require quick-turnaround visuals and interactive posts, the blog often takes a workflow backseat. 

However, blogs are unbelievably important for maintaining a high search engine position ranking (SERP). The higher your SERP, the higher your click-through rate (CTR). Your CTR is the percentage of people who click on your website link. Businesses ranked on the first page of search engines like Google for their niche keywords have a 27.6% increase in CTR.

Regularly publishing keyword-optimized blog posts is how you get your website to rank on the first page of a search engine for your desired keywords.

Blogs must be thoroughly researched and showcase your expertise to build trust with both your customers and search engine algorithms that index websites based on their industry authority. Blogs must also be keyword-optimized but not keyword-stuffed. Plus, they must be created for multichannel distribution. 

Hiring a professional blog writer is a great solution to ensure consistent blog production that meets your business' quality standards.

Hire A Blog Writer To Expand Production And Protect Quality

When you contract a blog writer for hire, you can immediately begin to scale production as they only require training on your brand identity and voice. Blog writers often have dual expertise. First, they have subject matter expertise in a variety of industries, and second, blog writing skills like content strategy development, keyword research, and search engine optimization (SEO).  

Further, hiring a professional blog writer is cost-effective as you avoid expenses associated with employee benefits, workspace, and technology. They can help you fill gaps while employees are on leave or while you are hiring, during seasonal periods of high content demand, and when your team simply needs a boost of 

15 Ways A For-Hire Blog Writer Can Support Your Business

Professional blog writers bring a massive toolkit to the table. They are able to not only write blogs and articles that your customers will love, but they also offer a number of digital marketing strategies, services, and solutions.

Here are 15 of the ways a blog writer can support your business' content production:

1. Craft SEO-optimized blog posts to improve your organic SERP and drive traffic to your website.

2. Compose headlines that increase your open rates and social sharing.

3. Write meta titles and descriptions that increase your CTR from a higher SERP.

   
   

4. Research and integrate targeted keywords to boost your SERP and attract your ideal customers.

5. Develop and manage your content calendar for content and publication consistency.

6. Create evergreen content that will attract website visitors for years.

   
   

7. Produce long-form articles to position your brand as a thought leader and improve website dwell time.

8. Implement internal linking strategies to enhance your site architecture and increase page views.

9. Analyze blog performance using tools like Google Analytics to refine blog content strategies and improve engagement.

   
   

10. Create strategies to repurpose your existing blogs and maximize their value across platforms.

11. Monitor SEO trends and algorithm updates to keep your content strategy up-to-date.

12. Optimize images and multimedia within your blog posts to enhance user engagement and support SEO.

    
    

13. Conduct competitor analysis to identify content gaps and opportunities for differentiation.

14. Develop user personas to tailor your content effectively to different customer segments.

15. Implement A/B testing on blog elements like headlines and CTAs to optimize user responses and conversion rates.

Blog writers will help you achieve a higher SERP and CTR, which leads to more website visitors and more people purchasing from your website. 

When you hire a blog writer, you help take the pressure off your internal content team. You not only can scale your content production, but by removing that pressure on your content team, you'll end the backlogs and unblock their creativity. So you will also get the benefit of higher quality content all around.

To get started working with a professional blog writer, fill out an RFP. The expert blog writers for hire at Borrowed Pen will review your business blog writing needs. Then, we'll get back to you with a plan to support your content team.