10 Blog Ideas For Engineering Companies

Companies with blogs produce an average of 67% more leads monthly than companies that don't blog (Hubspot).

Blogs work. They drive traffic, build trust, and help generate qualified leads. When you have an engineering blog, though, it can be a challenge to come up with stuff to write all of the time. Between chasing parts around the globe, catching up on the paperwork from the last iteration, and hitting all the industry conferences like IMTS, FABTECH, and Conexpo, they often fall by the wayside.

Then, when you finally sit down to work on them, it's hard to come up with fresh ideas. If you're stuck and don't know what to write your engineering company's blog about, we've got you.

With over our decade-plus of experience marketing for engineering firms, we've seen what works best. Here are ten blog ideas that have great ROI for engineering firms, as well as some tips to get the most out of each post:

1. How You Solved A Real Engineering Challenge: Write up a specific technical challenge you tackled. Include what went wrong, how you fixed it, and what your client gained.

• Why it works: Decision-makers love proof. These stories show your team can think critically under pressure.

  
  

• Bonus: Loads of long-tail keywords (materials, specs, tools) that help with SEO.

2. Behind-the-Scenes of a Major Project: Walk readers through your role in a large-scale project from design to execution.

• Why it works: It gives buyers a feel for your capabilities, attention to detail, and project management chops.

  
  

• Bonus: These posts can double as sales collateral or newsletter content.

3. Common Mistakes You See in RFPs (and How to Avoid Them): Explain the gaps, miscommunications, or missed opportunities you often see in bid requests.

• Why it works: Helps procurement and project managers get better results and positions you as a trusted advisor.

  
  

• Bonus: Uses high-value keywords like "engineering RFP tips" and "procurement best practices."

4. New Tech or Tools You're Using (and Why): From BIM platforms to new QA tools, show what's changing on your shop floor or design team.

• Why it works: Decision-makers want to work with firms using up-to-date tools and tech.

• Bonus: These blogs help with SEO for software or hardware integration keywords.

5. Ways to Save Money Without Cutting Corners: Talk about value engineering, lifecycle cost analysis, or smart material choices.

• Why it works: Budget-conscious buyers will bookmark this, and you prove that you think long-term.

• Bonus: Great content to build into an ROI calculator or proposal toolkit.

6. Explaining a Niche Service You Offer: Choose one of your specialized services and break it down in simple, confident terms.

• Why it works: Buyers may not realize you offer it or why they need it. Now they do.

  
  

• Bonus: Helps you rank for "civil engineering [your specialty]" or "[service] near me."

7. Project Prep Checklists or Timelines: Create planning resources for clients like "How to Prepare for a Site Survey" or "Your 90-Day Project Kickoff Timeline."

• Why it works: These are practical, shareable, and reinforce your expertise.

  
  

• Bonus: Highly shareable on LinkedIn and boosts dwell time for SEO.

8. Regulation or Code Updates and What They Mean for Your Clients: Explain what's new in local/state codes or federal regulations and how you're helping clients stay compliant.

• Why it works: You become a go-to resource. No one wants to miss a compliance detail.

• Bonus: Keywords like "building code update [year]" or "new [state] energy regulations" have great SEO potential.

9. How You Work with Other Teams (GCs, Architects, Fabricators): Break down how you collaborate across trades to make the process smoother for clients.

• Why it works: Buyers love knowing that you play well with others, especially on complex projects.

• Bonus: Excellent for establishing trust and encouraging repeat work.

10. Client Spotlights or Mini Interviews: Highlight a great client, share a few quotes, or do a quick Q&A about the project outcome.

• Why it works: Builds trust and adds that human touch. Plus, clients love the recognition.

• Bonus: Builds SEO through client name searches, industry mentions, and backlinking.

Ready to take your blog to the next level? Whether you need fresh ideas or just want to keep your content rolling while juggling everything else, we're here to help. Contact us at hello@borrowedpen.com, and we'll turn your blog into a top-o-the-funnel leads machine.