Hot Off the Pen

You’ve built your reputation the traditional way: Winning cases, earning referrals, building trust one client at a time. Now, a new player is sitting between you and your next potential client, and it doesn’t care about your years in practice, your courtroom wins, or even your AV rating. 

If you’ve ever watched a prospect scroll your website and leave without taking action, there’s a good chance they had a question you didn’t answer fast enough. Prospective clients don’t want to dig for information. They want clear answers that remove friction and help them decide.

Big search volume doesn’t always mean big opportunity, especially in B2B, where the right client might only search once, but that one search could lead to a five- or six-figure deal.

Search Everywhere Optimization is a strategy to optimize all of your content for all of the digital marketing channels.