How We Write for AI, Regulators, and Real Humans All at Once

Writing for AI, regulators, and real humans at the same time is like texting three group chats with wildly different vibes: One wants emojis, one wants legal citations, and one just asked: “Can you explain that like I’m five?”

You’re not just writing for one audience anymore. Today, your content has to pass through:

• AI algorithms that decide whether it ranks or gets buried

• Regulatory reviewers who check for compliance, clarity, and accuracy

• Real humans who are short on time and even shorter on attention

If you focus too much on any one group, the others get neglected. Keyword-stuffed content that ranks well won’t convert. Legal-sounding copy might pass review, but no one will want to read it. Conversational tone without substance falls flat.

So how do you write content that works for all three audiences? That’s what we do at Borrowed Pen, and here’s how we pull it off: 

1. We write for real humans first

Google doesn’t buy from you. People do. That’s why we always lead with content that’s clear, helpful, and tailored to your buyer’s headspace. We focus on:

• What your audience already knows

• What they’re trying to solve

• What they need to feel confident saying yes

Then we work backward to fit that into the frameworks that satisfy the bots and the regulators.

2. We optimize for search but never let SEO drive

We use keywords (strategically), structure content for scannability, and add schema and metadata. We never let SEO tactics replace voice or clarity. What we include:

• Clean H1-H2-H3 hierarchy

• Internal and external links

• Context-rich keywords (not just high-volume ones)

• Natural phrasing and varied sentence structure (Google notices that, too)

The best SEO strategy doesn’t “feel” like SEO. It just reads well.

3. We understand what compliance reviewers look for

We’ve worked with healthcare providers, med device manufacturers, financial firms, and other highly regulated industries. We know how to:

• Avoid risky claims or oversimplifications

• Cite studies, standards, and data properly

• Use the proper disclaimers (and avoid needing one in the first place)

• Write copy that sails through medical-legal or legal-review cycles faster

We’re not regulatory consultants. However, we do know how to write so that someone won’t redline every word and how to make sure they won’t have to.

4. We plan for multiple readers

Every piece of content has layers. We write with that in mind.

• Skimmers get strong headlines, bullets, and visuals.

• Evaluators get data, clarity, and side-by-side comparisons.

• AI crawlers get structure, consistency, and crawlable language.

• Reviewers get precision and documentation.

• Buyers get a story that makes sense.

If your white paper, web page, or case study isn’t doing all of that, it’s probably doing too little.

5. We keep the tone professional, not robotic

You don’t have to sound like ChatGPT in formalwear to be credible. We write with a tone that’s smart, polished, and real. No cringe. No fluff. Just sharp writing that reflects your brand’s best self, even when you’re navigating tight review cycles, tricky topics, or deeply technical material.

Writing for regulators, robots, and real people at the same time might sound impossible, but it’s just about knowing what each one needs. At Borrowed Pen, that’s our specialty. We make complex information clear, compliant, and converting.

Want your next report, blog, or launch campaign to do all three? Let’s write it.