Recently, one of our founders was interviewed for an article about artificial intelligence content detectors and their impact on the content writing industry.
AI detectors are highly fallible because of "perplexity" and "burstiness." Unfortunately, this has led to an erosion of trust between content writers and their clients. In the article "The Content Writer's Complete Guide to Surviving AI Detectors" by Sameer Sohail, content writers will learn the pitfalls of AI detectors, why AI content detectors are so fallible, and how to create AI content policies that can rebuild trust with your clients.
Although, as an agency, Borrowed Pen does not use large language models (LLMs) like ChatGPT or Claude to generate copy (you can read how we use AI here), we have experienced the impact of the erosion of trust when an AI detector produces a false positive. It's not a fun time for anyone.
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