The 100 Best Places To List Your B2B SaaS Company In 2027
There are thousands of places willing to list your software. However, you should not spend days submitting to all of them. Some software directories put your company in front of buyers actively comparing vendors. Some create useful search visibility. Some can support a product launch. Some matter only if your product integrates with a particular ecosystem.
Others appear to exist primarily so somebody can sell founders a backlink. So we built the list differently. These are 100 places B2B SaaS companies can consider for 2027, organized by what the listing actually does for you. For each one, we looked at:
Audience
Listing type
Cost structure
Buyer intent
Visibility
Product fit
Submission effort
Whether we think most B2B SaaS companies should bother
We also separated directories from marketplaces, review platforms, launch communities, AI directories, and partner ecosystems, because those channels do very different jobs.
One warning before you start: A listing is distribution infrastructure. It is not a growth strategy.
Getting your company onto 100 websites will not fix weak positioning, an unclear product, or a website that cannot convert traffic. Start with the places your buyers actually use and then expand.
Last reviewed September 2026 for 2027 planning. Pricing, submission rules, and availability can change. Verify current requirements before paying for any listing.
Start Here
If you sell B2B software and only have enough time to work on ten listings, I would start with:
The ecosystem marketplace most relevant to your product
There is an important structural change behind that list. G2 acquired Capterra, Software Advice, and GetApp from Gartner in early 2026. The four brands still operate as software discovery destinations, while G2 has begun combining buyer-intent signals across the network. (G2) So B2B SaaS companies should not ignore the review-platform category .
Software Review And Comparison Platforms
These are usually the highest-value listings for established B2B SaaS companies. The objective is appearing in front of someone who is actively researching software. G2 allows companies to create and claim product profiles for free, collect reviews, and monitor activity around their listings. (G2) Capterra similarly positions vendor listings around reaching buyers actively searching for software. (Capterra)
# | Platform | Buyer Intent | Cost | Who Should Bother |
1 | Very High | Free profile, paid programs | Almost every established B2B SaaS | |
2 | Very High | Basic listing available, paid demand programs | SMB and mid-market SaaS | |
3 | High | Listing and paid opportunities | Business software | |
4 | High | Listing and paid opportunities | B2B software with defined categories | |
5 | Very High | Free and commercial programs | Enterprise and complex software | |
6 | High | Free and paid | SaaS, developer tools, IT software | |
7 | Medium | Free options | Broad SaaS | |
8 | Medium | Commercial options | Established B2B software | |
9 | High | Commercial | Categories with active business buyers | |
10 | High | Commercial | Enterprise IT and infrastructure |
Should You Pay For Review Sites?
Not immediately. First:
Claim the listing
Complete the profile
Choose accurate categories
Add screenshots and product information
Build a legitimate customer-review program
Watch referral traffic and branded search
Then decide whether paid visibility or buyer-intent data supports your acquisition model. A blank premium profile is still a blank profile.
Product Launch Platforms
These work differently. Instead of creating a permanent company profile, you create an event. Product Hunt remains the obvious example. Product Hunt says the platform is free to use and describes its audience as makers, founders, investors, technologists, creators, product professionals, and early adopters. (Product Hunt) Its own launch guidance also makes an important point that many founders miss.
You do not need to pay some famous "hunter" to submit your product. Product Hunt actively encourages makers to launch their own products. (Product Hunt)
# | Platform | Best Use | Cost | Worth It? |
11 | Major launch or product release | Free | Yes | |
12 | Early-stage product discovery | Paid submission options | Yes for startups | |
13 | Product discovery and launches | Free/paid options | Usually | |
14 | Beta-stage startups | Free options | Early stage | |
15 | Startup launch exposure | Free/paid options | Secondary | |
16 | Indie and SaaS launches | Free/paid | Good secondary launch | |
17 | Smaller product launches | Free/paid | Good for indie SaaS | |
18 | SaaS and startup launches | Free/paid | Secondary | |
19 | Product discovery | Free options | Secondary | |
20 | Startup discovery | Varies | Selectively |
Product Hunt also prioritizes usable products over little more than waitlist pages. Its current guidance says products that consist only of an email signup are not eligible for homepage exposure. (Product Hunt) In other words, launch when there is something to experience.
SaaS Discovery And Alternative Sites
This category is underrated. A person searching:
"Alternative to Salesforce"
is telling you substantially more than someone searching:
"What is CRM software?"
Alternative and comparison platforms can intercept users who already understand the category and may already be unhappy with an incumbent. SaaSHub currently accepts SaaS, IaaS, PaaS, software products, apps, and some online services through an approval process. It specifically rejects unreleased waitlist-only products. (SaaSHub)
# | Platform | Main Value | Buyer Intent | Worth It? |
21 | Competitor-alternative searches | High | Yes | |
22 | Alternatives and comparisons | High | Yes | |
23 | Alternative discovery | Medium | Usually | |
24 | Developer-software alternatives | High for dev tools | If relevant | |
25 | Startup resource discovery | Medium | Selectively | |
26 | SaaS directory | Low/Medium | Secondary | |
27 | Product discovery | Low/Medium | Secondary | |
28 | Concise product discovery | Low/Medium | Easy secondary listing | |
29 | Software discovery | Low | Low priority | |
30 | Startup discovery | Low | Low priority |
Current directory studies consistently put AlternativeTo and SaaSHub among the stronger general-purpose SaaS discovery sites. (Toolradar)
Company And Startup Databases
These are not always lead-generation channels but they still matter. A company profile can become part of the information ecosystem surrounding your brand. Journalists, investors, potential employees, partners, analysts, buyers, and AI systems may encounter company information outside your website.
# | Platform | Main Audience | Worth It? |
31 | Investors, researchers, businesses | Yes | |
32 | Startups, programs, investors | Yes for startups | |
33 | Startup ecosystem discovery | Regional/startup value | |
34 | Startups and talent | Yes if hiring | |
35 | Founders and builders | Good for founder-led SaaS | |
36 | Developers and technical founders | Excellent for technical products | |
37 | Developers and product builders | Good for technical SaaS | |
38 | Startup discovery | Secondary | |
39 | Startup exposure | Secondary | |
40 | European startup ecosystem | Strong if geographically relevant |
Do not approach Hacker News like a directory submission. If you have something genuinely useful or technically interesting, a Show HN post can generate discussion and discovery. If you arrive with a generic promotional pitch, the community will notice.
Developer And Technical Discovery Platforms
Technical SaaS has its own distribution ecosystem. If developers, IT teams, data teams, security teams, or engineers influence the purchase, these listings may matter more than a generic startup directory.
# | Platform | Best For | Worth It? |
41 | Developer tools and infrastructure | Yes | |
42 | APIs | Yes if API-based | |
43 | Open-source and developer ecosystems | Highly selective | |
44 | Developer products | Yes for dev tools | |
45 | GitHub-connected software | Yes if integrated | |
46 | APIs and developer platforms | Yes if API-first | |
47 | Developer extensions | If applicable | |
48 | Developer extensions | If applicable | |
49 | Add-ons and developer services | If ecosystem fit | |
50 | Developer infrastructure and container products | If technically relevant |
Notice the pattern.The more specialized the buyer, the more useful a specialized ecosystem becomes. Your HR SaaS probably does not need Docker Hub.Your developer infrastructure company might care about it more than 30 generic startup directories combined.
AI Tool Directories
If AI is a substantive component of your product, an entire directory ecosystem now exists specifically for you. Current SaaS-directory databases treat AI directories as their own category rather than simply another software listing. (SaaSCity) Do not submit your ordinary scheduling platform to an AI directory because you added an email-writing button. If AI materially changes what the product does, consider these.
# | Platform | Visibility | Cost | Worth It? |
51 | High | Paid options | Yes | |
52 | High | Paid | Yes | |
53 | High | Paid options | Usually | |
54 | High | Varies | Worth applying | |
55 | Medium/High | Paid options | Usually | |
56 | Medium | Paid options | Secondary | |
57 | Niche | Free options | Secondary | |
58 | Medium | Free/paid options | Usually | |
59 | Niche | Free options | Secondary | |
60 | Niche/Medium | Paid options | Selectively |
Futurepedia currently promotes itself as a curated collection of AI tools for work and offers paid submission options subject to editorial approval. (Futurepedia) Paying for an AI directory is not automatically worthwhile. Ask:
Does my ICP browse this site?
Does it rank for searches relevant to my product?
Are its product pages indexed?
Does my listing remain live?
Can I track referral traffic?
If the answer to all five is unclear, keep your credit card in your wallet.
Cloud And Enterprise Marketplaces
Now we get into potentially serious distribution. A marketplace can do much more than give you a backlink. Depending on the ecosystem, it may help customers discover, trial, procure, integrate, or purchase your software.
AWS allows approved sellers to create SaaS products in AWS Marketplace, integrate them with the appropriate marketplace APIs, test them, and submit them for launch. (AWS) Microsoft similarly allows publishers to create SaaS offers that can be listed or sold through Microsoft Marketplace. (Microsoft)
# | Marketplace | Best For | Priority |
61 | Cloud and enterprise SaaS | Very High if relevant | |
62 | Microsoft-aligned B2B software | Very High if relevant | |
63 | Salesforce integrations | Very High | |
64 | Marketing, sales, and service integrations | Very High | |
65 | Jira, Confluence, and dev workflows | Very High | |
66 | Workplace productivity integrations | High | |
67 | Workspace extensions and productivity SaaS | High | |
68 | Meeting and collaboration products | High | |
69 | Ecommerce SaaS | Extremely High for ecommerce | |
70 | Products with automation integrations | High |
Microsoft is a good example of why these listings are different from ordinary directories. A SaaS vendor can choose listing-only or transactable marketplace models, depending on the product and configuration. (Microsoft)
No-Code And Website Ecosystems
Some SaaS products sell disproportionately well to agencies, marketers, SMBs, creators, and no-code builders. Go where they build.
# | Platform | Best For | Priority |
71 | Website, marketing, and design tools | High if integrated | |
72 | SMB software | High if integrated | |
73 | Website and marketing products | High | |
74 | No-code tools and plugins | Niche | |
75 | No-code audience | Medium | |
76 | No-code tools | Medium | |
77 | Website/design products | Niche | |
78 | Workflow products | If integrated | |
79 | Automation-enabled SaaS | If integrated | |
80 | Developer automation | Technical SaaS |
Again, integrations create the value. A listing attached to a functioning workflow has substantially more commercial relevance than another generic company profile.
Broader Software And Business Discovery Sites
These can add legitimacy, citations, reviews, or niche visibility. Current directory databases include many of these as secondary SaaS submission opportunities. (RevenueFast)
# | Platform | Type | Priority |
81 | Customer reviews | Medium/High | |
82 | Software discovery | Medium | |
83 | Software and service reviews | Medium | |
84 | B2B company discovery | Better for service-heavy products | |
85 | MarTech directory | High for MarTech | |
86 | Software reviews | Low/Medium | |
87 | Cloud software reviews | Niche | |
88 | Customer-reference discovery | Established vendors | |
89 | Software discovery | Medium | |
90 | Website/company discovery | Low |
These are the listings to approach after the high-intent channels are covered.
Founder Communities And Secondary Discovery Channels
The last ten require more judgment. Several are communities rather than formal software directories. That can actually make them more valuable when you participate properly.
# | Platform | Main Value | Priority |
91 | Founder feedback and discovery | High if you participate | |
92 | Side-project marketplace | Early/indie stage | |
93 | Startup exposure | Secondary | |
94 | Marketing-tool discovery | MarTech | |
95 | Startup discovery | Secondary | |
96 | Startup ecosystem visibility | Secondary | |
97 | Startup promotion | Low | |
98 | Startup exposure | Secondary | |
99 | Indie product discovery | Indie SaaS | |
100 | Startup directory and launch visibility | Secondary |
How We Would Prioritize The 100
Do not start at number one and mechanically work your way to number 100. Instead, start with five questions.
Is My Buyer There?
A cybersecurity platform selling to Fortune 500 CISOs should not prioritize the same channels as a $19-per-month design tool.
Does The Platform Show Purchase Intent?
A person reading your G2 comparison page may be evaluating vendors. A person casually scrolling a startup directory may simply be curious. Those visits are not equal.
Does My Product Naturally Fit The Ecosystem?
If your SaaS deeply integrates with HubSpot, Salesforce, Shopify, Microsoft, AWS, or another major ecosystem, marketplace distribution deserves serious attention.
Will The Listing Continue Working?
A good listing can continue appearing in:
Search engines
AI-generated results
Comparison searches
Marketplace searches
Competitor research
Category pages
A launch-day mention may disappear tomorrow.
Can I Measure It?
Use UTM parameters when allowed. Track:
Referral traffic
Registrations
Demo requests
Trials
Conversions
Pipeline
Revenue
Stop arguing about Domain Authority when you can measure actual customers.
A Practical Submission Order
For an established B2B SaaS company, I would approach the project in five waves:
Wave One
Claim high-intent software profiles. G2, Capterra, GetApp, Software Advice, TrustRadius, SourceForge, AlternativeTo, and SaaSHub.
Wave Two
Establish your company footprint. Crunchbase, relevant databases, and technical profiles.
Wave Three
Build ecosystem distribution. Prioritize AWS, Microsoft, Salesforce, HubSpot, Atlassian, Shopify, or whichever marketplaces align with the product.
Wave Four
Plan launch moments. Use Product Hunt and relevant secondary launch communities around meaningful releases.
Wave Five
Fill relevant niches such as:
AI directories.
Developer directories.
No-code communities.
Industry-specific marketplaces.
Regional databases.
Smaller SaaS directories.
What You Need Before You Start Submitting
Directory submissions become dramatically easier if you create one source document first. Prepare:
Company name
Product name
Website URL
Short tagline
25-word description
50-word description
100-word description
250-word description
Primary category
Secondary categories
Target audience
Primary use cases
Core features
Pricing model
Competitors
Logo
Square logo
Product screenshots
Demo video
Founder information
Social links
Support email
Review-request process
UTM tracking structure
Now you have a listing kit. Your team can adapt one approved messaging source instead of rewriting the positioning 100 times. That also prevents something surprisingly common. Your company ends up described one way on G2, another way on Crunchbase, another way on Product Hunt, and another way on your own website. Distribution should reinforce your positioning. It should not fracture it.
Need More Than A Listing?
Getting your SaaS discovered is only one part of the commercial system. Borrowed Pen helps B2B and technical companies build the positioning, messaging, content, demand generation, sales enablement, and go-to-market infrastructure that turns visibility into pipeline.
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