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Ready to grow your business?

Hello. I'm Natalie Hussey.
Freelance Writer, Fractional CMO,
and Founder of Borrowed Pen.

A headshot of freelance writer, fractional CMO, and founder of Borrowed Pen Natalie Hussey

I'll help you explain what you built so people want it.

Every great business innovation starts with an idea you articulate into words. A few notes scribbled on a post-it or a half-baked concept you excitedly explain to a colleague bring your ideas to life. The words you use  then define your offering and shape how your business grows. The right words inspire your audience, while the wrong ones can lead them confused.

 

Choosing the right words for your brand requires rigorous market analysis, strategic content architecture, and structured messaging frameworks. Yuck, that sounds a lot, right?

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Luckily, I’m here. I’ll do all the boring-sounding marketing tasks for you. You’ll get messaging, assets, and campaigns that drive revenue. Plus, you’ll know exactly what to say and how to say it to persuade your target audience without having to build multi-variable positioning to map narrative saturation. Lucky you.

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I also write content that people enjoy reading, which helps too.

How Can I Support Your Goals?

See how my approach to content writing, marketing, and market research supports your growth goals.

Content Writing

Your audience is busy, skeptical, and drowning in content that sounds exactly the same. The writing that cuts through isn't just well-crafted — it's strategic. It understands who's reading, what they need, and what will make them act. I write blog posts, web copy, case studies, email campaigns, and branded content that earns attention and drives measurable results. Whatever your industry, whatever your audience, I bring the research, the strategy, and the craft to make every word count.

Marketing

Marketing without strategy is just noise. I help mid-size and enterprise businesses build marketing that connects their goals to their audience's reality — developing positioning, campaign strategies, and messaging frameworks that create real traction. My approach is grounded in data, shaped by industry insight, and focused on one thing: results you can point to. Whether you're entering a new market, relaunching a brand, or trying to make your current efforts work harder, I'll help you build a path that gets you there.

Market Research

The right decisions start with the right information. I conduct in-depth market research  that gives you a clear, honest picture of where your business stands and where it can go. Whether you're validating a new product, refining your positioning, or trying to understand a market before you invest in it, my research gives you the clarity to move with confidence.

How I Think and What I Write

See how my approach to content writing, marketing, and market research supports your growth goals.

How To Work Together

See how my approach to content writing, marketing, and market research supports your growth goals.

Working With the Best Clients and Partners

Alexa Young, CA

“Testimonials provide a sense of what it's like to work with you or use your products. Change the text and add your own."

Thank you for your consideration

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