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Sometimes, you have a great idea, but you don’t have the capacity or the capability to get it done. Luckily, if your great idea is a book, you can hire a ghostwriter. A ghostwriter works closely with you to bring your book ideas to life. Whether you have an idea for a best-selling novel, want to capture your legacy in an autobiography, or are ready to share your professional expertise with the world, a ghostwriter bring your ideas to life on the page. When you work with a ghostwriter, they learn your vision, your tone of voice, and your point of view. So, you work very closely throughout the process. Choosing the right ghostwriter is very important because they must have both the specific skills for the subject and a deep connection with you and your material. If you’ve never worked with a ghostwriter, here are some tips to find your perfect match: 1. Build A Vision Board Vision boarding  is a strategy where you create a visual representation of your book idea. Vision boards are very helpful as they clarify your ideas and give details that are a source of inspiration and motivation. Book vision boards can be as simple as a Word document with your notes to a full-color deck that details everything you want to cover. Your writing plan may cover the following: Book thesis, themes, and core messages For fiction: Character descriptions, setting, and plot structure For nonfiction: Key points, research, and data Mood and tone Target audience Goals of publication Marketing ideas Inspiration quotes or materials that inspire the work Cover ideas A visual board is a place to collect all of the details that you are considering including in a book. It is a helpful point of reference throughout the project.  2. Work With An Agency There are a lot of freelance ghostwriters on the market. Unfortunately, it can be tough to wade through them all to find the right one. If you don’t have time to write your book, likely, you don’t have time to go on the hunt for a ghostwriter. A ghostwriting agency takes care of everything. We find you ghostwriter candidates who have the knowledge, background, and personality that are a match for your project. We simply make things faster and easier.  3. Get A Writing Sample Before working with any writer, always get a sample of their writing work. When reviewing samples, read the sample carefully and take notes. First, look for basic things like grammatical errors and formatting issues. Then, assess the content for tone and style to determine if it is a fit. Finally, ask yourself whose work did I most enjoy reading? Once you have reviewed the samples, you can line up interviews to pick the right fit. 4. Understand The Ghostwriting Process The process usually starts with an in-depth interview between you and the author so they can better understand the needs of the project. Next, the author will do in-depth research into the subject matter. Once they’ve gathered all the necessary information, they will outline the book from start to finish. Together, you will review the outline to make sure that it fits the content and structure you imagined. Once you approve your book outline, your ghostwriter will start writing the first draft. The first draft is the part of the process that takes the longest. Now, every ghostwriter approaches the draft process differently. However, in most cases, they will present the first half of the book to ensure tone, subject matter, and content match your vision. Once that is approved, they will finalize the draft. The draft will then move to the most important step: Editing. Editing includes proofreading to catch grammar and spelling errors and content editing to make sure that every word of your book is perfect. After the editing process, the book then moves to publishing. Whether you are working with a publisher or self-publishing, your ghostwriting will support you until the book hits the shelves. 5. Outline Agreement Every book is different, so the ghostwriting process is different every time. The way to keep everyone on track during the process is to outline a transparent ghostwriting agreement. The agreement should include: The price, payment terms, and, if applicable, royalties Deliverable details, including length, word count, and number of revisions Agreement termination rules Make sure that any agreement you write with a ghostwriter protects your rights. You should retain 100% of all rights to your book. Do not ever give a ghostwriter rights to your book. Non-disclosure agreements (NDAs) are typically not required as part of the ghostwriting process. Still, they can be included in the contract as needed to protect intellectual property or other sensitive information. Finding the right ghostwriter is tough, but the ghostwriting process is easy and fun. If you’re ready to write your bestseller, Borrowed Pen can help. We have an extensive pool of experienced ghostwriters across genres. We’ll match you with the perfect fit for your book. Shoot us a request for a proposal and tell us a little about your project , and we’ll get started right away finding your ghostwriter match.

You know you need a blog . The Search Engine Optimization (SEO) benefits alone make it a great investment–-not to mention brand recognition, more qualified leads, increased conversions, better market positioning, improved customer retention–we could go on.  Most of the time, businesses don't start a blog or don't keep active on their blog because they don't know what to write that people will want to read. Our expert content writers are here to help you with just that. First, let's break down the categories of business blogs. There are generally four genres of business blogs: 1. Industry News Center Some businesses focus their blogs on becoming a hub for industry news and updates. Usually, these are B2B businesses with very specific niches. News center blogs are generally actively managed in-house because they have to be immediately responsive to the market to be effective–UNLESS it is a static industry with little change. In those cases, a contracted subject matter expert (SME) is a great option for creating blog content. 2. Thought Leadership Thought leadership blogs are often founder-driven. However, in larger organizations, they can have multiple contributors. They are also excellent for companies who are very successful at what they do or on the cutting edge of industry change. Thought leadership is often created collaboratively between the thought leader and a ghostwriter to ensure consistent publishing regardless of the founder or executives' schedules.   3. Culture Blog Culture blogs are big with B2C brands, but B2B brands, especially those with repeat mass hiring cycles, can also benefit. Culture blogs focus on the products and people behind the company. They feature lots of personal stories, insider looks at how products are made, and showcase the personality of the company. Culture blogs are mostly run in-house, usually by a full-time content director. However, they often contract with writers externally to get more diversity and creative ideas to push their market presence further. 4. SEO Marketing Blog The final type is probably the most common as, in most cases, it will have the best return on investment (ROI). SEO marketing blogs have a complex strategy to improve search engine ranking position (SERP) to drive more traffic to your website, increasing conversions and revenue. However, they must also still match the brand voice and align with your company goals. In most cases, SEO blogs are run by an outside expert or collaboratively with an expert content writer and in-house marketing team.  You can mix it up. Your company doesn't have to be married one of these strategies, but it is good to have an overall genre for consistency to build brand trust for a loyal readership. What Should I Write About On My Company Blog? Once you have an idea of the overall direction you want to take your blog, you can start exploring different topics. Some of the best blog topics for businesses include: Company Announcements How-To Guides Product Updates Customer Success Stories Testimonials Behind-The-Scenes Frequently Asked Questions (FAQs) Employee, Customer, or Partner Spotlights Surveys Event Announcements Seasonal Content Expert Insights Product/Service/Industry Tips These are just some ideas. You can find 218 more here , 200+ more here , and even more if you do a quick Google search. Once you have some topic ideas, you can start getting more specific about your industry and expertise. How A Professional Writer Can Help You Energize Business Blog Creating content that people want to read while also growing your brand can be a challenge. Plus, producing regular blog posts can quickly become overwhelming without an efficient workflow. Professional blog writers know how to create blogs that achieve the maximum ROI. A blog writer will not only help you create blog posts but conceptualize great ideas that make your company blog work for you.  Stop missing out on all the benefits of a business blog.  Fill out this form with a bit of information  about your brand and your goals, and our team here at Borrowed Pen can start making a blog plan that works for your business.

Remember when you’d pick up a magazine and you would read an editorial you love? Then, it turned out your favorite brand sponsored it? Those ads have now gone digital, and they’re bringing high returns. Here’s what you need to know. What Is An Advertorial? Simply put, an advertorial is a long-form editorial written by your brand. At first glance they appear like any editorial. However, they are sponsored content designed to educate potential clients, promote a product or service, and build brand credibility. There are awesome benefits to incorporating advertorials into your content marketing strategy, including: Integrates natively into editorial content, unlike disruptive traditional ads Educates while subtly promoting your brand Address common pain points and overcome objections early in the funnel Promotes industry thought leadership and brand awareness Provides detailed context to the benefits of your products and services  Decreases the length of the marketing funnel Offers a soft sell approach to reluctant buyers Advertorials can also be customized for different platforms and can be geo-targeted or demographic-specific. The most common digital marketing channels for advertorial content includes: Online news websites and magazines Industry and brand-owned blogs Social media platforms Email newsletters E-commerce websites Affiliate marketing sites Sponsored content networks and content discovery platforms  Advertorials can include other assets like infographics, images, and videos for maximum impact. The Top Benefits Of Advertorials There are a ton of benefits to advertorials, the biggest being they have a high conversion rate. As native content, they perform better than traditional advertisements. As a powerful form of storytelling, advertorials promote your product while providing tons of value to the reader—no hard sell, just helpful info. They build trust and feel less intrusive, making it more likely your target customers will engage. Essentially, they boost brand awareness without feeling like a straight-up ad. What Should You Make An Advertorial About? As advertorials are a type of long-form content that can integrate graphics, sounds, and videos, there are unending possibilities for what you can write. Here are some ideas to get you started: How your product solves a common problem A behind-the-scenes look at your business processes A customer success story or case study Industry trends and how your product aligns with them A guide or how-to that features your products or services New product launches or updates The story behind your brand’s mission, vision, and values Expert tips or advice related to your field Comparing different solutions and why yours stands out No matter what you write about, the most important thing is that your advertorials are packed full of valuable information. Our professional writers at Borrowed Pen can help. We’ll help you strategize ideas, optimize your content, and help you write memorable advertorials. Fill out this form , and we can get started.

In content-heavy industries, it's easy for businesses to have content backlogs. Backlogs lead to operational bottlenecks and creative fatigue as content marketing teams struggle to meet constant production deadlines. One of the areas that are most likely to drop off is your business blog. As content teams focus on high-demand channels like social media that require quick-turnaround visuals and interactive posts, the blog often takes a workflow backseat.  However, blogs are unbelievably important for maintaining a high search engine position ranking (SERP). The higher your SERP, the higher your click-through rate (CTR). Your CTR is the percentage of people who click on your website link. Businesses ranked on the first page of search engines like Google for their niche keywords have a 27.6% increase in CTR . Regularly publishing keyword-optimized blog posts is how you get your website to rank on the first page of a search engine for your desired keywords. Blogs must be thoroughly researched and showcase your expertise to build trust with both your customers and search engine algorithms that index websites based on their industry authority. Blogs must also be keyword-optimized but not keyword-stuffed. Plus, they must be created for multichannel distribution.  Hiring a professional blog writer is a great solution to ensure consistent blog production that meets your business' quality standards. Hire A Blog Writer To Expand Production And Protect Quality When you contract a blog writer for hire, you can immediately begin to scale production as they only require training on your brand identity and voice. Blog writers often have dual expertise. First, they have subject matter expertise in a variety of industries, and second, blog writing skills like content strategy development, keyword research, and search engine optimization (SEO).   Further, hiring a professional blog writer is cost-effective as you avoid expenses associated with employee benefits, workspace, and technology. They can help you fill gaps while employees are on leave or while you are hiring, during seasonal periods of high content demand, and when your team simply needs a boost of  15 Ways A For-Hire Blog Writer Can Support Your Business Professional blog writers bring a massive toolkit to the table. They are able to not only write blogs and articles that your customers will love, but they also offer a number of digital marketing strategies, services, and solutions. Here are 15 of the ways a blog writer can support your business' content production: Craft SEO-optimized blog posts to improve your organic SERP and drive traffic to your website. Compose headlines that increase your open rates and social sharing. Write meta titles and descriptions that increase your CTR from a higher SERP. Research and integrate targeted keywords to boost your SERP and attract your ideal customers. Develop and manage your content calendar for content and publication consistency. Create evergreen content that will attract website visitors for years. Produce long-form articles to position your brand as a thought leader and improve website dwell time. Implement internal linking strategies to enhance your site architecture and increase page views. Analyze blog performance using tools like Google Analytics to refine blog content strategies and improve engagement. Create strategies to repurpose your existing blogs and maximize their value across platforms. Monitor SEO trends and algorithm updates to keep your content strategy up-to-date. Optimize images and multimedia within your blog posts to enhance user engagement and support SEO. Conduct competitor analysis to identify content gaps and opportunities for differentiation. Develop user personas to tailor your content effectively to different customer segments. Implement A/B testing on blog elements like headlines and CTAs to optimize user responses and conversion rates. Blog writers will help you achieve a higher SERP and CTR, which leads to more website visitors and more people purchasing from your website.  When you hire a blog writer, you help take the pressure off your internal content team. You not only can scale your content production, but by removing that pressure on your content team, you'll end the backlogs and unblock their creativity. So you will also get the benefit of higher quality content all around. To get started working with a professional blog writer, fill out an RFP . The expert blog writers for hire at Borrowed Pen will review your business blog writing needs. Then, we'll get back to you with a plan to support your content team.

Everyone knows how important it is to be on social media, but when you’re a busy business, it’s not always your biggest priority. A social media writer keeps your social media presence consistent no matter how busy your schedule gets. Everyone is trying to stand out on social media, and with high posting frequency requirements and so many platforms, it’s hard to come up with new ideas multiple times a day. Plus, you have to create so many kinds of content now, including written content, video, photos, soundbites, and carousels. All of those assets then require more creativity to come up with a social media strategy to ensure it is all seen. Then, you have to respond to all the comments and follow them.  It can get overwhelming super quickly. Creating social media content can be really demanding and challenging to keep up with, especially when juggling all of your other duties. That’s where a social media writer comes in. What Is A Social Media Writer? A social media writer specializes in communication strategies using social media tools. They understand the nuances of social media algorithms and what is most likely to perform well. Social media writers also: Write social media posts, audio and video captions, and video and podcast scripts Develop a consistent brand voice across multiple social media channels Plan, design, and organize a social media calendar to ensure consistency Optimize posts for accessibility, readability, and search engine optimization (SEO)  Generate creative campaign ideas and capitalize on current trends Work in tandem with designers to create captivating social media graphics Analyze social media engagement and performance metrics to refine and target messaging Develop campaign hashtags, ad copy, and other brand-boosting strategies A social media writer does not  manage social media, respond to comments or requests, or schedule posts without direction or content approval.  How Can A Social Media Writer Help Me? The simplest answer is that a social media writer saves you time. By taking all of the written content off your plate, you can focus on growth strategies. They are also great even if you already have very active and effective social media marketing. Social media marketers have to produce high volumes of content, so it is very easy for them to get fatigued. Social media writers can support your internal team by giving them a much-needed break. Social media writers can also bring new approaches, ideas, and creativity, improving your content.  If you have questions about social media writers, shoot us a quick email at hello@borrowedpen.com . We’ll be happy to talk more about what the social media writers at Borrowed Pen can do and how they can help you.

Email marketing  is one of the most effective digital marketing channels. Your email list is full of your best customers. They're the shoppers who want to hear from you. They love your products, they love your brand, and they’re always excited to learn more. Emailing them regularly with interesting, informative content can help you keep them up to date on your brand, increasing your sales. However, you have to get them to open the email first. Here's five tips to help you do that: 1. Introduce Yourself Would you rather open an email from Natalie, your friendly and helpful customer service rep, or BP Corp.? Your customers don't want to hear from your business, but they do want to hear from you. Introduce yourself properly by making sure your sender identity reflects you and not a corporate email server. Consider sending emails from your CEO, your marketing reps, your customer service team, or any other member of your team that provides valuable information to your customers. 2. Write A Compelling Subject Line Your email subject line is ostensibly your elevator pitch . It's your one brief moment to capitalize on the opportunity of capturing a potential customer's attention. You want to make sure you get it right. Invest time in your email subject lines. Run them through email subject line analyzers  to optimize them for the most engagement. Do A/B testing  to see what types of messaging best resonate with your customers. Feel free to experiment with branded messaging and personalization, they can build stronger relationships. 3. Segment Your Email Lists  Segmenting  is breaking your email into like-minded customers. For example, say you sell protein shakes. Typical customers include people who work out and build muscle, people looking to lose weight, and people looking to supplement their diet for health reasons. Each of these customers loves your products, but each loves them for different reasons. The people who work out love them because they help them make gains, the people who are dieting love them because they help them lose weight, and the people who are supplementing for their health love them because they keep their bodies strong and nourished.  Grouping these customers together into segments will help you create messaging that will most resonate with the customer's unique drives and preferences. Segmenting helps you get to know your customers better to deliver the products and services that best meet their needs. Further, segmenting helps build customer loyalty because by meeting your customers' needs, they will not look to your competitors for more options. 4. Personalize The Copy And Leverage Dynamic Content Email marketing tools are very sophisticated and allow for hyper-personalization  if you take the time to set them up. Doing so will allow you to personalize the copy with things like a person's name, their location, and even their last purchase. Creating copy with personalization creates a stronger connection with your customers. Further, leveraging dynamic content , content that automatically adapts to user data, preferences, and behavior in real time, can help you create emails that truly resonate with every one of your customers on a personal level.  5. Don't Forget The Preview Blurb Most email service providers (ESPs)  like Outlook, Gmail, and Zoho Mail offer a preview text of emails. That way, recipients can determine if they want to spend the time opening or deleting the email. The preview text is an opportunity to further entice the recipient to open. Paired with your subject line, your preview text can really showcase your value proposition. So even if they do not open the email, they at least get your primary messaging. If you follow these five steps and write email copy that people want to read, you will not only increase your open rates, but you will also increase your conversion rates. Now, it takes a lot of work to come up with interesting and attention-grabbing email copy consistently. The email writers for hire at Borrowed Pen can help. We'll help you come up with great ideas, optimize your subject lines and preview texts for engagement, and write copy that leads to conversions. Submit an RFP  now to get started, or email us  if you have any questions.

Recently, one of our founders was interviewed for an article about artificial intelligence content detectors and their impact on the content writing industry. AI detectors are highly fallible because of "perplexity" and "burstiness." Unfortunately, this has led to an erosion of trust between content writers and their clients. In the article "The Content Writer's Complete Guide to Surviving AI Detectors" by Sameer Sohail, content writers will learn the pitfalls of AI detectors, why AI content detectors are so fallible, and how to create AI content policies that can rebuild trust with your clients. Although, as an agency, Borrowed Pen does not use large language models (LLMs) like ChatGPT or Claude to generate copy ( you can read how we use AI here ), we have experienced the impact of the erosion of trust when an AI detector produces a false positive. It's not a fun time for anyone. You can read the full article "The Content Writer's Complete Guide to Surviving AI Detectors" by Sameer Sohail on Medium  or on  LinkedIn .

There are so many digital marketing channels but search engine optimization (SEO) only targets one. To take advantage of all the digital marketing channel available, you need to pivot to the new SEO: Search Everywhere Optimization (SEO 2.0). Search Everywhere Optimization is a strategy to optimize all of your content for all of the digital marketing channels, including: Search engines like Google, Bing, and Yahoo! Social media platforms like LinkedIn and X Social media image platforms like Instagram and Snapchat Social media video platforms like YouTube and TikTok Visual search engines like Pinterest and Tumblr Third-party sellers like Amazon and eBay App Store Optimization (ASO) for the App Store or Google Play AI optimization for Claude and ChatGPT Voice search optimization for Siri and Alexa If you want to learn more, check out this excellent video from Neil Patel  for a thorough explanation of how you can use SEO 2.0 to increase your customer acquisition rates.  Five Strategies To Develop Your Brand's Search Everywhere Optimization Strategy Adopting a SEO 2.0 strategy expands your marketing reach, allowing you to capitalize on more opportunities online. Here are five strategies to set up your marketing operations for SEO 2.0: 1. Optimize For Multi-Channel Publishing Identify your digital marketing channels and understand the requirements for high-performing content for each channel. Use platform-native tools like TikTok's Creative Center  and Pinterest's Trends. Adapt  content formats and strategies to fit each platform's unique algorithm (such as TikTok, Instagram, YouTube, Amazon, and Pinterest), but also try to identify areas for cross-publishing for workflow efficiency. Further, use cross-promotion tactics to share content across platforms and integrate consistent messaging (for example, embedding TikTok videos on your website or YouTube). 2. Optimize For Multi-Channel Discovery SEO 2.0 helps you increase visibility and discoverability access platforms. Start by tailoring your keyword research to each channel's unique search behaviors. For instance, focus on short-term trends for TikTok and product-specific keywords for Amazon. Then, make sure to naturally integrate these keywords into titles, captions, and hashtags, keeping search intent in mind. You will also optimize your content for discovery on AI-driven tools, like ChatGPT, by using well-structured data, solid citations, and showing your authority on the topic. For voice search, adapt your SEO strategies by using more natural, conversational language, especially on platforms like Google and Amazon. Further, you will need to optimize your app store listings to include feature-based search terms. Use A/B testing to refine your approach and make sure your product visuals are high quality to boost both visibility and conversion. 3. Organize A Content Plan Your content strategy should always begin with clear business goals. Before you start creating content, define the objectives you want to achieve—whether it's driving traffic, increasing engagement, or boosting sales. With your outcome in mind, organize your content production to align with the strengths of each platform. For example, on TikTok, short-form videos perform best due to the platform's fast-paced, entertainment-focused environment. On Pinterest, high-quality images and infographics resonate more because users tend to save and share visually appealing, informative content.  Make sure to create a plan to develop and deliver content. For example, depending on the platform, you will also need to plan to add proper tags that reflect trending keywords, craft thumbnails that stand out in search results, and write keyword-rich descriptions that match user search queries. You should also consider including timestamps for longer videos and closed captions to make your content more accessible , further enhancing your visibility on different platforms. 4. Automate Multi-Channel Publishing Managing content across multiple platforms and channels can be overwhelming, but automation tools simplify the process. You can schedule posts, manage comments, and track analytics from one central hub. Consider tools like Buffer , Hootsuite , or Sprout Social  to streamline your publishing across platforms like Instagram, Facebook, LinkedIn, and Twitter. Automation not only saves you time but publishes your content at the best times for engagement across different audiences. By automating your publishing, you can maintain a consistent presence without needing to be manually involved in every post. 5. Stay Active  Staying active is more than just posting regularly. You need to also respond to comments, initiate conversations, and become part of trending discussions. Set aside time every day to interact with your followers directly. Also, leverage social listening tools like Brand24  or Mention  to stay on top of trends and customer feedback. Automating some of this interaction through centralized tools can help maintain your presence while freeing up time for more strategic tasks.  Further, every piece of content you publish should provide data that helps inform your future strategy. Tracking key performance indicators (KPIs) such as engagement rates, impressions, click-through rates, and conversions allows you to see what's working and what isn't. Use analytics platforms like Google Analytics , social media insights , and heatmaps  to dive deeper into how users are interacting with your content. By analyzing this data, you can adjust your brand's content strategy to focus on what your audience loves, leading to improved performance across all platforms.  By working these strategies into your marketing plan, you can shift from SEO to SEO 2.0. There are a number of tools that can help make this workflow transition easier. Your Search Everywhere Optimization Toolkit Depending on your business model, you will need some of the following tools to implement a Search Everywhere Optimization strategy: A content calendar to plan, track, and schedule content cross-platform.  Keyword research tools like Google Trends , AnswerThePublic , and SEMrush  to identify relevant queries. Social listening tools like Hootsuite , Sprout Social , and Brandwatch  to track trending topics, hashtags, and conversations across platforms.  Automation tools like Zapier  or Buffer  help automate repetitive tasks such as posting across platforms or integrating data collection from different analytics sources into one dashboard. Content repurposing tools like Lumen5  (to turn blog content into video) or Canva  (to design visual content) help repurpose and format content for various platforms like Pinterest, YouTube, and Instagram without having to create content from scratch for each. SEO tools like Yoast SEO  (for websites) and VidIQ  (for YouTube) optimize your content to SEO best practices so it is higher in search results and engages a larger audience. Influencer platforms like BuzzSumo  or Upfluence  help identify influencers for collaboration. Marketing analytics tools like Qualtrics  or Hubspot to track campaign success across all platforms.  A content management system (CMS) like WordPress  or Drupal  to organize and optimize your content for search engines and social media. With the right digital marketing tech stack, your organization will be able to manage the demands of multi-channel publishing, monitoring, and growth. You'll also be able to find opportunities for cross-platform publishing that can streamline your workflow and reduce the content demands on your marketing team.  Your Secret Weapon: Search Experience Optimization (SXO)  If you really want to implement a successful SEO 2.0 strategy, you need to focus on Search Experience Optimization (SXO). SXO focuses on the user first. It makes sure that your customers get content that they really enjoy–content that is informative, entertaining, and leaves a positive brand impression. SXO focuses both on the technical and aesthetic aspects of the content experience and makes sure that content is clear and engaging, has fast loading speeds, and is easy to navigate. With a smart SXO strategy, you'll attract visitors and keep them around by offering the best possible experience. Not only do your customers love SXO, but so do digital marketing platforms.  SXO optimizes your content to perform better across all search platforms. Whether it's voice search on Alexa, video search on YouTube, or social search on TikTok, SXO makes sure your content is optimized to be found and provides value to your ideal customer. SXO delivers high-quality content that creates a seamless user experience across all platforms. The result? More brand visibility, more brand trust, and more sales. Hire Content Writers For SEO And SXO  Search Everywhere Optimization (SEO 2.0) expands traditional SEO beyond search engines, ensuring your content is optimized for maximum visibility across all digital marketing platforms, from social media to AI tools. By embracing Search Everywhere Optimization, you increase your brand's visibility, adapt to digital market fluctuations, and capture attention across multiple platforms for higher and faster customer acquisition. Hiring content writers can help you supercharge your SEO 2.0 strategy. Here's how: Multi-Platform Content Creation: Writers produce high-performing content tailored to each platform, including search engines, social media, app stores, AI tools, and more. Keyword Adaptation: Writers optimize keywords based on platform-specific behaviors (e.g., conversational keywords for voice search, trend-based keywords for TikTok). Content Structure And Format: Writers format content (e.g., headlines, captions, thumbnails) to meet platform algorithms and user expectations. Data-Driven Content Creation: Writers use analytics tools to track KPIs like engagement rates, clicks, and conversions, then adjust their content strategies to enhance performance across all platforms. Repurposing Content: Writers repurpose content across multiple platforms (e.g., turning podcasts into blog posts or blog posts into video scripts) to maximize reach and reduce content creation time. Ready to expand your reach with a robust Search Everywhere Optimization (SEO 2.0) strategy? Request for proposal now to hire expert content writers who will help your organization master multi-channel content creation and optimization.

A Landing Page is like having a round-the-clock lead generation team you don't have to pay commission.  Landing Pages are web pages where potential clients "land" after they have clicked on an ad from search engines, social media, or other digital marketing channels. In terms of your sales/marketing funnel , Landing Pages are in the middle of the sales funnel. You use them during the consideration and/or conversion phase. The primary goal of a Landing Page is to convert ad interest into customer action. What Is The Difference Between A Landing Page And My Website? Now, a Landing Page and your website are very different things. Your website is your digital office or storefront. It's where people from all over the world can come to check out your products, services, and team. Landing Pages , on the other hand, can be standalone or within a website. Instead of giving a detailed overview of your business, Landing Pages provide a specific offering.  By focusing on a specific offering, it is easier to guide your visitors to a particular action. For example, if you are launching a new product, you want the focus to be on that product rather than your existing product line. Creating a Landing Page for that specific product removes distractions, which often results in much higher conversion rates. Businesses and leaders use Landing Pages for:  Downloading resources such as eBooks and guides Event registrations or sign-ups Free trials or demos Membership or subscription offers Product or service details Software or app downloads Special promotions, offers, or discounts Webinar or course sign-ups When you focus your message, you not only achieve higher conversion rates but you will also receive a higher return on ad spend (ROAS), lower customer acquisition cost (CAC), and collect detailed marketing analytics to improve campaigns in the future.  What Should I Include On My Landing Page? Landing Pages off the same tools as any website, so it's an excellent opportunity to get creative and experiment. There are countless ways to optimize your Landing Pages , such as incorporating engaging messaging, A/B testing your copy, and including a clear and prominent call to action (CTA). Your digital marketing and content writing teams can help you get the highest return on investment (ROI) from your Landing Page investment.   However, there are some basics you should include on every Landing Page: Benefit-focused headlines Brief, compelling description of the offer Clear CTA Hero image or attention-grabbing visual Mobile-friendly design We also advise you always include trust signals like security badges and social proof like testimonials or reviews. You can also integrate a number of other sales and marketing tools like:  Case studies Countdown timers for urgency Exit-intent pop-ups or special offers FAQ section Interactive elements like quizzes or calculators Lead capture forms Video demonstrations The sky's the limit! Check out some of the cool Landing Page ideas  businesses have come up with for their Landing Pages to inspire yours.  Landing Pages And Content Writers: A Perfect Match Landing Pages are one of the best places to test marketing messaging, learn more about your customers, and increase your digital presence. A content writer is your greatest asset when creating a Landing Page. We'll write copy to build urgency and drive actions like purchases, downloads, and sign-ups. We'll create a variety of messages that explore pain points and emotional triggers for different audience segments for A/B testing and dynamic content. We'll optimize for search engine optimization (SEO), create a customer journey through the content, and align content and visual elements for maximum impact.  Ready to drive leads and improve conversion rates with your own Landing Pages? Start by checking out our Landing Page offerings and then submit an RFP .

It’s easy to scroll social media mindlessly. Social media platforms are basically slot machines, where you just keep scrolling, hoping to land on winning content. What stops the mindlessly scrolling? A great hook. A great hook grabs immediate attention, putting the brakes on your thumb.  With so much content available, you only have a split second to grab your audience’s attention. Creating a powerful hook is how you make those brief moments count. The Elements Of A Great Social Media Hook So, how do you write a great hook? There are a few key elements to every great hook: Relevance: A great hook reflects the interests and concerns of your target audience. Brevity: A great hook is short, to the point, and easily digestible.  Clarity: A great hook is easily read and understood at a glance.  Uniqueness: A great hook stands out from other content on the feed. Emotion: A great hook evokes emotions like curiosity, surprise, or joy. The goal of a hook isn’t just to grab attention. It’s also to build connections with your audience. So always stay authentic to your brand voice and relatable to your target audience.  How Not To Write A Hook Anyone who has been let down by a hook knows that some content creators will go for the lowest-hanging fruit to grab your attention. These creators might get that attention, but they lose the audience’s trust, which means they don’t get their business. Here are some of the cheap tricks they do when writing social media hooks that you should avoid at all costs: Clickbait: Avoid misleading or sensationalized hooks that don’t deliver on the promise. Overhyping: Do not use overly dramatic language or superlatives that set unrealistic expectations. Bait-And-Switch: Avoid starting with a topic that is completely unrelated to the main content. Using Offensive Language: Never use inappropriate, vulgar, or offensive language to grab attention.  Manipulative Tactics: Do not leverage guilt or manipulative language to coerce readers into clicking. Hooks should always offer as much value as your content. Even if the audience never reads past the hook, you want to always leave a positive brand impression. Avoiding these easy tactics will help. 12 Ideas To Inspire Your Next Social Media Hook There are a lot of ways to write a great hook. Here are some ideas to write social media hooks that will help you grab attention, build trust with your audience, and increase sales: Start with a surprising fact or statistic Ask a provocative question Use a compelling quote Begin with a vivid description or scene Open with a personal anecdote Make a bold claim Pose a problem that resonates with your audience Use humor or a clever play on words Begin with a short, impactful sentence Start with a hypothetical but relatable scenario Address the reader directly Introduce a controversial opinion ( Read this article first ) All of these ideas are very general. So they can be easily tailored to reflect your unique value proposition (UVP) and brand voice.  If you’re still feeling stuck, sometimes the best way to write an engaging hook is to get an outside perspective. At Borrowed Pen, our social media writers can help you come up with great hooks that engage and inspire your audience.   Let us know a bit about what you need , and we’ll be happy to help.

WE DO NOT GENERATE COPY WITH AI. Now that the elephant in the room has been addressed, let’s get into it!  We’re writers, not AI prompt engineers (that’s not entirely true as one of our freelance writers is also a professional prompt engineer but not for us). We love the art and the craft of writing, that is the profession we chose before ChatGPT was even a twinkle in Sam Altman’s eye. However, we do love modern tools and as writers of the past traded quill for pen and pen for typewriter and typewriter for laptops, we have embraced the latest wave of technology to be more effective and efficient writers. So we do use AI, here’s how: Reviewing all our writer submissions for plagiarism and AI-generated content (fighting AI with AI) Revision, proofreading, and editing suggestions (We might even accept a Grammarly AI suggested copy edit if it adds value, but mostly they are not specific enough for our tastes) Finding synonyms, antonyms, homonyms, and any other activity we used to use a thesaurus or dictionary of synonyms to do. Keyword and hashtag research, analytics, and other SEO/data processing tools to optimize the targeting of content. Outlining and layout mapping for larger technical documents or books Storyboarding, document design, and other AI generated templates to better organize our writing for ease of reading. If our clients specifically requested AI generated content, one of our writers is a prompt engineer. We definitely use AI as tool to improve our writing, but we will never use AI to write for us, we like writing too much.  If you have any more questions about the ways we use AI, shoot us an email at hello@borrowedpen.com . We’re happy to answer any questions.

Pop on LinkedIn and half of the content marketing experts will tell you to post every single day on every channel because presence is everything, while the other half will tell you to post the highest-quality content on only your top-performing channels. So which is right? The truth, like in most cases, lies somewhere in the middle. The amount of content you publish depends on so many factors, from your industry to your goals to your budget, that there will never be one right answer. However, you can calculate how much content you need each month for sustainable growth. Here’s how: 1. Understand Your Buyer Persona’s Content Consumption Habits You need to be where your audience is because it doesn’t matter how much quality content you produce if they never see it. If your target demographic is in their 80s, they are not very likely to spend all their time on Snapchat and TikTok ( there are, of course, some incredible exceptions ). Instead, they will mostly use Facebook and YouTube. You can learn the demographics of different social media platforms here . Research where your audience is, and that is where you should concentrate your content efforts. The platform itself will define the frequency and timing of posts based on user engagement times. These are frequently changing, but you can get started learning them here . ProTip: Don’t limit yourself to just your best channels. Other channels with lower return on investment (ROI) may still be very worth your time and investment. They just shouldn’t be the same priority as your primary channels.   2. Clarify Each Stage Of The Buyer’s Journey Also, consider your buyer’s journey and sales funnel. How many stages are required from lead generation to close? How many stages of awareness, interest, consideration, intent, and evaluation until a customer makes a purpose? A business-to-business (B2B) business in heavy industry will have far more steps on its sales funnel than a business-to-customer (B2C) business selling everyday consumer products. Assess each of those steps and answer the following:  What does the customer need to learn at each step of the sales funnel?  Understanding what the customer needs to learn at each step of your sales funnel helps you determine the amount of content required to keep them informed. 3. Define Your Business Goals Are you looking to attract more website traffic, grow brand awareness, or convert more customers? How much content you produce will depend on your brand’s goals. Different goals require different types of content published at varying frequencies to be most effective. If you are clear on your overriding objective, it is easier to then determine how much content you will need to produce.  Content Marketing World has an excellent article about how to connect your business goals to your content goals . 4. Determine Your Content Types Once you have defined your business goals and understand your audience and their preferred channels, you can begin to define your content types. For example, if your primary channels are your website, Instagram, and Amazon, you will need images, content writing, and video. Content types could include: Website copy, landing pages, and product descriptions Blog posts, articles, and press releases Ebooks, white papers, and case studies Scripts for podcasts, interviews, and webinars Captions for video, infographics, and photography  Social media posts Email newsletters With this information, you can begin to build a content calendar. A content calendar is a planning tool typically using a spreadsheet that helps you organize all your posts for regular scheduling. It contains topics, content types, authors, publishing dates and times, and publishing platforms for upcoming content.  HubSpot has some really helpful, customizable content and editorial calendar templates  that can help you get started building your calendar. 5. Deliver Consistently Now, no matter the volume of content you need, consistency is not a gray area. Both search engines, including Google, Bing, and Yahoo, and social media platforms like LinkedIn and X (formerly Twitter) prioritize the content of brands that post consistently. Publishing content consistently improves user engagement, keeps the audience returning, and signals to algorithms that the content creator is active and reliable. Search engines and social media platforms prioritize consistent content creators by boosting their visibility and ranking because regular updates signal active engagement, trust, and reliability. Consistency can mean posting every day, but it doesn’t have to because the baseline for consistency is posting regularly, at least weekly. Consistency is only as impactful as the quality of your content. So, if maintaining consistency degrades your quality, you need to adjust your frequency.  6. Evaluate Your Company’s Content Capabilities Once you know how much content you need to create, you’ll need to figure out what you can realistically produce. Producing consistent quality content is challenging when you have resource constraints like a small marketing team, insufficient content creation tools, or a limited budget. If you can’t consistently create high-quality content, don’t take shortcuts—rushed content is risky and might even hurt your brand. Instead, assess what you can manage with your available resources and produce at the volume you can handle at a quality that reflects your brand. From there, you can always hire content-writing experts  to help you with the rest. So, how much content is enough content? Following this strategy will help you find out. If you need any help with your content strategy or just a team of expert professional writers to pick up the slack, Borrowed Pen is here to help. Check our services and let us know how we can help . We’ll make sure that you produce only the high-quality content you need to achieve your goals.