Why We Obsess Over Words: Our Mission

We believe words shape our reality. 

Every brilliant business innovation started as an abstract, intangible thought until it was articulated into words, shaping those ideas into something concrete. 

Words build our brand identities, share our corporate values, and connect us with our ideal customers. 

Choosing the right words for your marketing messaging doesn’t just sell your products and services, but defines the market itself. 

Using a six-part strategy, we obsess over finding the perfect words that align the core truths of your brand with the intrinsic needs of your audience.

Our mission at Borrowed Pen is to create communications that are heard, felt, and drive customer action.