Hot Off the Pen

Your product has already made it through engineering, testing, approvals, and probably enough internal reviews to qualify as its own manufacturing process..Now give it a launch strategy worthy of all that effort. Borrowed Pen’s Product Launch Accelerator brings together positioning, buyer research, messaging, content, sales enablement, and campaign strategy to give complex B2B products the clarity and momentum they need to find the right buyers.

I got an email party invite the other day from an old friend in what I am sure was his email marketing software. Like myself, he’s long been in corporate, but unfortunately, I fear corporate is now in him. When I opened the invite to his dinner party, there it was staring me in the face.

When you reinforce your ideas over time, your buyers understand you faster, trust you more easily, and engage with less friction. Progress becomes steady because it builds on itself. Borrowed Pen can help you develop an authoritative content strategy and put it to work.

Your company will evolve. You’ll work with new clients that deepen your expertise. You’ll expand your services to meet new market needs. However, with so much going on, your messaging does not always keep up.

You know that friend who can be in another room, but you’d know it was them just by the way they yell “Hey!”? That’s brand voice.

Brand messaging and copywriting are not the same thing. They work together, and sometimes they overlap, but if you skip one or confuse them, your marketing ends up sounding inconsistent, unfocused, or worst of all, forgettable.