Scale Your Pipeline: The Top 2026 B2B Trade Shows For Lead Generation

We know your sales cycle isn’t built on booth traffic alone, so we built this 2026 B2B trade show calendar to help you focus on the events that drive visibility, not just volume.

The best B2B trade shows attract real decision-makers who come to track category shifts, assess market maturity, and quietly map their next strategic moves. Presence at these events signals your brand’s relevance, and your absence is often noticed.

What to Prepare When You're Playing the Long Game

People are ready to get back to in-person events in 2026, and if you’re ready for buyers to see your booth, remember your message, and connect it to what they read from you online six weeks later, here’s what to prep:

• Sales-aligned decks that balance product performance with solution positioning, written for evaluators, not just attendees

• Booth messaging that ties directly to your current content strategy with the same point of view, different format

• Leave-behinds that add real value: Frameworks, benchmarks, worksheets, or technical summaries they’ll actually reuse

• Thought leadership prep for panels or sessions that reflect buyer questions, not just product talking points, but slow drip, high-quality, no pressure

We partner with B2B teams to turn trade show content into a unified strategy. Your message will land and stick with your buyer. Whether you're refining a single asset or reworking your full suite, we help you say the right thing once, then say it consistently across every format.

Need trade show content that actually works together? Let’s align your materials before you hit the floor. Book a call to learn more.

The Must-Attend B2B Trade Shows for 2026

Date (2026)	Show	Location	What it is
Jan 6–9	CES (Consumer Electronics Show)	Las Vegas, NV	Premier technology innovation trade show drawing global decision-makers across industries.
Jan 11–13	NRF: Retail’s Big Show	New York, NY	Major retail industry expo for retail decision-makers and solution providers.
Jan 13–15	PPAI Expo	Las Vegas, NV	Promotional products and branded merchandise trade show connecting suppliers and buyers.
Feb 4–6	Affiliate Summit West	Location TBA	Affiliate marketing and performance-driven digital marketing event.
Mar 3–5	Natural Products Expo West	Anaheim, CA	Natural products and CPG industry business expo.
Mar 12–18	SXSW Conference & Festivals	Austin, TX	Interactive, tech, and innovation conference with strong B2B participation.
Mar 24–26	Fintech Americas	Miami, FL	Fintech and financial services industry summit & expo (dates estimated).
Apr 7–9	Forrester B2B Summit North America	Las Vegas, NV	Strategic B2B marketing and growth conference.
Apr 18–22	NAB Show	Las Vegas, NV	Media, entertainment, and technology industry trade show.
Apr 29–30	B2B Marketing Expo – Miami Beach	Miami, FL	Large expo for marketing tools, technologies, and strategy.
May 4–6	B2B Online Chicago	Chicago, IL	eCommerce and digital transformation for B2B sellers.
Jun 8–10	Gartner Marketing Symposium/Xpo	Denver, CO	Data-driven marketing and revenue leadership conference.
Jun 10	Small Business Expo – Chicago	Chicago, IL	Business growth expo for small business owners and decision-makers.
Jun 15–19	HPE Discover	Las Vegas, NV	Enterprise tech and digital transformation event.
Jul 13–16	Cvent CONNECT	Nashville, TN	Event tech and enterprise solutions conference.
Aug10-12	eTail East	Boston, MA	B2B eCommerce, omnichannel retail, and digital growth.
Sep 14–19	IMTS	Chicago, IL	Major Biennial Event: The largest manufacturing tech show in the Western Hemisphere.
Sep 15–17	Dreamforce (Salesforce)	San Francisco, CA	The world’s largest CRM and AI-powered business growth event.
Sep 16–17	Sales Enablement Summit	San Francisco, CA	Strategy-focused event for sales leaders and revenue ops.
Sep 16–18	INBOUND (HubSpot)	San Francisco, CA	Modern lead gen, inbound sales, and content marketing strategy.
Sep 23–24	B2B Marketing Expo – Las Vegas	Las Vegas, NV	Two-day marketing solutions event.
Oct (TBD)	Adobe Summit	Las Vegas, NV	Digital experience and marketing conference (dates pending).
Oct (TBD)	Inbound (HubSpot)	San Francisco, CA	Marketing, sales, and service growth conference (dates pending).
Oct 5–7	Content Marketing World	San Diego, CA	The premier event for B2B content strategy and brand storytelling.
Oct 12–13	Sales Success Summit	Austin, TX	Niche event focused on high-performance B2B sales tactics.
Oct 13–15	MAICON (Marketing AI)	Cleveland, OH	The leading event for B2B practitioners using AI for automation.
Oct 19–22	Gartner IT Symposium/Xpo	Orlando, FL	The definitive gathering for CIOs and enterprise technology leaders.
Oct 26–29	Oracle CloudWorld	Las Vegas, NV	Enterprise-level ERP, data analytics, and supply chain solutions.
Nov 9–11	B2B Atlanta	Atlanta, GA	High-growth regional expo for sales, marketing, and business tech.
Nov 16–18	Reuters: Responsible Business USA	New York, NY	Critical for B2B firms focused on ESG, sustainability, and corporate ethics.
Nov 18–20	SME: SouthTec	Greenville, SC	Key regional B2B event for aerospace, automotive, and advanced manufacturing.
Nov 21–23*	FABTECH	Las Vegas, NV	Major Annual Event: North America’s largest metal forming, fabricating, and welding event.
Nov 30–Dec 4	AWS re:Invent	Las Vegas, NV	The definitive global event for cloud computing, AI infrastructure, and B2B SaaS.
Dec 2–4	B2B Online Connect	San Diego, CA	An invite-only, high-level summit for B2B eCommerce and digital leaders.
Dec 8–10	The AI Summit New York	New York, NY	Deep dive into practical B2B AI implementation and enterprise digital transformation.