Everyone knows how important it is to be on social media, but when you’re a busy business, it’s not always your biggest priority. A social media writer keeps your social media presence consistent no matter how busy your schedule gets.
Everyone is trying to stand out on social media, and with high posting frequency requirements and so many platforms, it’s hard to come up with new ideas multiple times a day. Plus, you have to create so many kinds of content now, including written content, video, photos, soundbites, and carousels. All of those assets then require more creativity to come up with a social media strategy to ensure it is all seen. Then, you have to respond to all the comments and follow them.
It can get overwhelming super quickly.
Creating social media content can be really demanding and challenging to keep up with, especially when juggling all of your other duties. That’s where a social media writer comes in.
What Is A Social Media Writer?
A social media writer specializes in communication strategies using social media tools. They understand the nuances of social media algorithms and what is most likely to perform well. Social media writers also:
Write social media posts, audio and video captions, and video and podcast scripts
Develop a consistent brand voice across multiple social media channels
Plan, design, and organize a social media calendar to ensure consistency
Optimize posts for accessibility, readability, and search engine optimization (SEO)
Generate creative campaign ideas and capitalize on current trends
Work in tandem with designers to create captivating social media graphics
Analyze social media engagement and performance metrics to refine and target messaging
Develop campaign hashtags, ad copy, and other brand-boosting strategies
A social media writer does not manage social media, respond to comments or requests, or schedule posts without direction or content approval.
How Can A Social Media Writer Help Me?
The simplest answer is that a social media writer saves you time. By taking all of the written content off your plate, you can focus on growth strategies. They are also great even if you already have very active and effective social media marketing. Social media marketers have to produce high volumes of content, so it is very easy for them to get fatigued. Social media writers can support your internal team by giving them a much-needed break. Social media writers can also bring new approaches, ideas, and creativity, improving your content.
If you have questions about social media writers, shoot us a quick email at hello@borrowedpen.com. We’ll be happy to talk more about what the social media writers at Borrowed Pen can do and how they can help you.
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