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Welcome to our blog.
We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


eCommerce Content That Builds Trust From First Click to Repeat Purchase
Borrowed Pen builds eCommerce content that removes doubt at every step, from first click to post-purchase. You get product pages, supporting content, and messaging that answer real questions, set clear expectations, and help your customers move forward with confidence.

Borrowed Pen
5 min read


E-commerce Customer Segments Explained
In e-commerce, not all customers behave the same way. Some shoppers are loyal repeat buyers. Others are bargain hunters who only purchase during promotions. You need marketing that appeals to each type of buyer.

Borrowed Pen
4 min read


eCommerce Product Messaging Tips To Supports Confident Buying Decisions
We have all added something to a cart, paused, and opened a new tab “just to double-check.” Sure, the product looks right and the price is good, but you’re not sure it’s what you need.

Borrowed Pen
3 min read


Where To Sell Your Products Beyond Your Website
Look beyond your e-commerce website and social media platforms for new sales channels. There are lucrative opportunities to sell your produc

Borrowed Pen
7 min read


Stop The Scroll With Winning Social Media Hooks
With so much content available, you only have a split second to grab your audience’s attention. Creating a powerful hook is how you make tho

Borrowed Pen
3 min read


How Much Content Do I Actually Need?
How much content is enough content? Follow our strategy to find out.

Borrowed Pen
4 min read


Five Actionable Tips To Increase Your Email Marketing Open Rates
Email marketing is one of the most effective digital marketing channels but your customers have to open your emails first.

Kourtney March
3 min read
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