Hot Off the Pen

Sales teams ask for case studies. Marketing delivers top-of-funnel blogs. Sales wants materials for the proposal stage. Marketing is writing SEO guides. Everyone’s working hard, but the message feels fractured, and deals don’t move faster.

At Borrowed Pen, we help family law firms build blog strategies that actually support the business (we also know the difference between sole custody and primary custody). We offer content retainers for solo attorneys, multi-location firms, and everything in between.

SaaS buyers don’t follow a straight line. They circle. They compare. They vanish (don’t panic, they come back three months later).

Taglines are supposed grab attention, anchor your brand, and spark recognition. They should be memorable and say exactly what you do.

Engineers, scientists, developers, legal experts, and clinical leads are all busy, brilliant, and allergic to marketing speak. However, their insights are the heart of your brand. So how do you turn those late-night bullet dumps, 47-minute voice notes, and meeting transcripts into clear, polished, client-ready content?

B2B buyers are done with empty claims, jargon fog, and word salad websites. They’re skeptical. They’re under pressure. They’re tired of trying to explain their value to their internal stakeholders. Be their solution.

You don’t need another brainstorm where someone says, “We should just start a blog.” You need a system that doesn’t leave you posting white papers to crickets and hoping your sales deck goes viral.

Brand messaging and copywriting are not the same thing. They work together, and sometimes they overlap, but if you skip one or confuse them, your marketing ends up sounding inconsistent, unfocused, or worst of all, forgettable.

If your email sequence isn't charming, your users will ghost you faster than a bad Tinder date.

Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with search marketing losing market share to AI chatbots and other virtual agents.

A good product demo video is like a sales rep who works 24/7 and doesn't ask for PTO. Stop hiding it in the footer.